As anyone who has ever bought anything on Amazon will know, there’s money to be had in ecommerce. In 2017 alone, global ecommerce sales amounted to over 2.3 trillion dollars , and that number is expected to more than double by 2021. It’s a giant pie, and one that everyone can have a piece of if they’re savvy enough and possess a certain know-how, and a certain eye. Like any physical, brick and mortar store, e-commerce websites have to be visually appealing and easy to navigate. They have to attract customers, keep them there, and make the process from item pick-up to checkout as swift and painless as possible. This requires intuitive and expert web design, specifically geared towards e-commerce stores, and below we’ll guide you through all the principles you need to be aware of. Make It Aesthetically Pleasing According to a study conducted by Adobe, more than 66% of viewers would rather stay on a site that is aesthetically pleasing as opposed to one that isn’t. It’s a no-brainer; hu...